Strategy
Understanding a brand before proposing anything. Media plans, targeting, budget trade-offs, and analysis of what worked.
Between strategy, design and digital.
Available for a role or a project, remotely
01
What I do
Design
Brand collateral, brochures, menus, posters, photo and video content. Plus the websites and apps I design end to end.
Digital
Paid campaigns, acquisition, online presence, automated emails, and the results tracking behind it.
02
Experience
From aviation and luxury hospitality to a media agency, then to product.
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Leading the activation of digital media strategies for brands of the LVMH and PUIG groups.
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On-site lead for the resort's marketing, communication and press relations.
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Content production and online presence for a Paris palace hotel.
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Designed and launched the B2B website for the Ground Handling division.
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Sales funnel, retention emails and organic acquisition for a SaaS start-up.
Education
- emlyon business school Global BBA, four-year English-track programme · Paris
- Università Cattolica del Sacro Cuore Exchange semester · Milan
Certifications
- Media Planning ProfessionalMeta
- Google SearchGoogle
- LinkedIn Ads FundamentalsLinkedIn
- UI/UX training
Languages
- FrenchNative
- EnglishFluent
- ItalianConversational
- SpanishConversational
03
What I made
Brand collateral, brochures, menus, posters and websites, made in luxury hospitality, in an agency and in aviation. Plus my own apps.
Conrad Bora Bora Nui
The restaurant and bar menus, the brochures, the event menus and the activity booklets of the resort. Around forty documents, in French and in English.
See the hospitality showcaseThe Peninsula Paris
The offers sent every month to luxury travel networks, the stories for the LiLi restaurant and the visuals for a recruitment day.
See the workPublicis Media
Activation of digital media strategies, from brief to performance analysis.
See the roleAir France
The B2B website of the Ground Handling business, from sitemap to interface, and the series of internal posters that goes with it.
See the roleSeriesTracker
iOS, Mac, Apple TV and web app
A series and film tracking app. Built in SwiftUI, published on the App Store, with Mac and Apple TV versions, plus a web app and a blog. Localised in ten languages. I run the Apple Search Ads campaigns myself, track profitability and adjust the freemium model accordingly. Automated emails, automatic Instagram publishing, blog with a generated sitemap.
05
About
I started in aviation and luxury hospitality, then moved to a media agency, working on fashion and beauty brands.
Alongside that, I learned to design, ship and run my own apps.
They are two halves of the same job: understanding a brand, and knowing how to deliver the product that goes with it.
06
Let's talk
A role, a project, an idea worth digging into. The simplest thing is to write to me.
Write to me mail@martin-lecue.site