Experience

Activation of digital media strategies for maisons of the LVMH and PUIG groups.

• Client relationship and strategic guidance for Rabanne, Dries Van Noten, LOEWE, Dom Pérignon.
• Interface with the trading teams running the campaigns, from brief and media plan to performance analysis.
• Digital innovation, in line with the image and values of the maisons.

On-site lead for marketing, communication, press relations and sales.

• Managed the resort's social media, including an Instagram account with over 90,000 followers.
• Collaborations with creators, and organisation of press trips.
• Coverage secured in titles such as Forbes and The Telegraph.
• On-site marketing and sales coordination with US teams: group bookings, travel agent visits, film productions.

Support to the sales and marketing team of the palace hotel.

• Content production: over fifteen photo and video shoots coordinated, over twenty marketing materials designed.
• Managed the online presence and guest review responses.
• Contributed to brand events, including the rooftop reopening.

Marketing and communication work for Air France's ground handling division.

• Designed and launched the B2B website for Air France Ground Handling, aimed at 28 airline clients: content, visuals, UI/UX and promotion strategy.
• Created marketing collateral: brochures, contracts, presentations.
• Rolled out a multichannel communication plan, including LinkedIn coaching for eight executives.

Contributed to the growth of a four-person SaaS start-up.

• Built a sales funnel and a retention email strategy for leads and clients.
• Set up an organic acquisition channel with SEO specialists, driving a 50% increase in traffic and conversions.
• Prospecting and email campaigns.